Glossar
A
- A/B Test
- Abbruchrate
- Ad
- Adserver
- Adwords Agentur
- Affiliate
- Affiliate Marketing
- Affiliate Netzwerk
- AIDA Modell
- Alexa Rank
- Ambient Media
- Anzeigen-URL
- Anzeigengruppe
B
- Backlinks
- Bannerwerbung
- Bing
- Blogsoftware
- Bouncerate
- Brand Bidding
- Bulkmail
- Bundesverband für digitale Wirtschaft (BVDW)
C
- Click-through-Rate (CTR)
- Content-Werbenetzwerk
- Conversion Optimierung
- Conversion Rate (CVR)
- Conversion Tracking
- Cookie
- Cookie Life-time
- Cost-per-Acquisition (CPA)
- Cost-per-Click (CPC)
- Cost-per-Lead (CPL)
- Cost-per-Order (CPO)
- Customer Lifetime Value (CLV)
D
E
F
G
- Geo-Targeting
- Google Adplanner
- Google AdSense
- Google Adwords
- Google Analytics
- Google Base
- Google Kundencenter
- Google Qualified Company
- Google Qualified Individual
- Google Suggest
- Guerilla Marketing
H
I
K
L
- Landing Page
- Landing Page Optimierung
- Lead
- Linkbait
- Linkbuilding
- Linkkauf
- Linkmiete
- Linktausch
- Linkverzeichnis
- Live Shopping
- Longtail
M
- Markenschutz
- Mass Customization
- Match Type
- Merchant
- Microblogging
- Mobile Ad
- Mobile Commerce
- Multivariate Tests
N
O
- Oeffnungsrate
- Offpage-Optimierung
- Offsite-Optimierung
- Online Marketing
- Onpage-Optimierung
- Onsite-Optimierung
- Opt-in
- Opt-out
- Organische Suchergebnisse
P
- Page Rank
- Page-View
- Paidmail
- Paidmailer
- Partnerprogramm
- Performance Marketing
- Placements
- Pop-Up
- Post View Tracking
- PPL - Pay per Lead
- Private Shopping
- Produktkatalog
- Produktsuchmaschine
Q
R
S
- Sales
- Search Engine Advertising (SEA)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Shopping Club
- Single Opt-In
- Single Page Visit
- Skyscraper
- Social Bookmarks
- Social Commerce
- Social Media Marketing (SMM)
- Software as a Service (Saas)
- Spam
- Such-Werbenetzwerk
- Suchanfragebericht
- Suchbegriff
- Suchmaschine
- Suchmaschinenmarketing (SEM)
- Suchmaschinenoptimierung (SEO)
- Suchmaschinenwerbung
- Surface Link
T
U
V
W
Z
Mit Liebe zum Klick und einem ♥ für Leipzig