{"id":74638,"date":"2020-06-15T11:12:42","date_gmt":"2020-06-15T09:12:42","guid":{"rendered":"https:\/\/www.projecter.de\/agentur\/team\/anja-halbauer\/"},"modified":"2020-06-15T11:12:42","modified_gmt":"2020-06-15T09:12:42","slug":"anja-halbauer","status":"publish","type":"projecter_member","link":"https:\/\/www.projecter.de\/en\/agentur\/team\/anja-halbauer\/","title":{"rendered":"Anja Halbauer"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading is-style-heading-special has-black-color has-text-color\">Anja Halbauer<\/h1>\n\n\n<div class=\"wp-block-projecter-member\"><div class=\"member-position\">Team Lead SEA<\/div><div class=\"member-phone\"><a href=\"tel:+4934139294580\">+49 341 39294580<\/a><\/div><ul class=\"social-icons\"><li><a href=\"https:\/\/www.linkedin.com\/in\/anjahalbauer\/\" target=\"_blank\" title=\"auf LinkedIn besuchen\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/li><li><a href=\"https:\/\/www.xing.com\/profile\/Anja_Halbauer2\/cv\" target=\"_blank\" title=\"auf Xing besuchen\"><i class=\"fab fa-xing\"><\/i><\/a><\/li><\/ul><\/div>\n\n\n<p> <a href=\"mailto:anja@projecter.de\">anja@projecter.de<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"570\" height=\"430\" src=\"https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/06\/anja-halbauer.png\" alt=\"Anja Halbauer\" class=\"wp-image-45117 size-full\" srcset=\"https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/06\/anja-halbauer.png 570w, https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/06\/anja-halbauer-370x280.png 370w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-projecter-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Anja ist seit M\u00e4rz 2016 Teil des Projecter Teams und verantwortet als<br>Team Lead gemeinsam mit Rebecca den SEA-Kanal. Ihre thematischen<br>Schwerpunkte liegen im Bereich Shopping Kampagnen, Lead Generation<br>und Amazon Advertising. Au\u00dferdem ist sie f\u00fcr die SEA-Ausbildung der<br>Trainees und Azubis zust\u00e4ndig.<\/p>\n\n\n\n<p><br>F\u00fcr BayWa Baustoffe und BayWa Agrar koordiniert sie als<br>Projektmanagerin die Performance-Marketing-Kan\u00e4le Google Ads und<br>Microsoft Ads, sowie das Feedmanagement. Neben dem Bereich E-<br>Commerce unterst\u00fctzt sie als Lead Gen Expertin Kunden bei der<br>Generierung qualitativer Abschl\u00fcsse.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Thematische Schwerpunkte<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suchmaschinenmarketing (Google Ads, Microsoft Advertising)<\/li>\n\n\n\n<li>Amazon Advertising<\/li>\n\n\n\n<li>Ausbildung und Koordination der Trainees und Azubis<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\"><strong>Zertifizierungen<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads Grundlagen<\/li>\n\n\n\n<li>Google Ads Suchmaschinenwerbung<\/li>\n\n\n\n<li>Google Ads Shopping-Anzeigen<\/li>\n\n\n\n<li>Google Ads Displaynetzwerkwerbung&nbsp;<\/li>\n\n\n\n<li>Google Ads Videowerbung<\/li>\n\n\n\n<li>Google Ads Mobile Ads<\/li>\n\n\n\n<li>Google Ads Onlinewerbung und Vertrieb<\/li>\n\n\n\n<li>Google Ads Mobile Websites<\/li>\n\n\n\n<li>Bing Ads<\/li>\n\n\n\n<li>Amazon Advertising<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Neueste Blogeintr\u00e4ge<\/h3>\n\n\n<div class=\"wp-block-projecter-latest-posts\"><div class=\"grid-row grid-row-3\"><div class=\"item\"><a class=\"post-thumbnail\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-juni-2021\/\"><img decoding=\"async\" width=\"370\" height=\"280\" src=\"https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/01\/SEA_Auslese-370x280.png\" class=\"full-width wp-post-image\" alt=\"SEA News\" \/><\/a><h3 class=\"post-title is-style-h4\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-juni-2021\/\">SEA Auslese Juni 2021<\/a><\/h3><div class=\"post-meta has-black-color\"><span class=\"meta-date\">07.07.2021<\/span><span class=\"meta-reading\">10 min<\/span><span class=\"meta-category\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/\" rel=\"category tag\">SEA<\/a><\/span><\/div><div class=\"post-excerpt\"><p>Herzlich Willkommen zu den SEA News zur Jahresh\u00e4lfte. Diesen Monat mit Video Action Campaigns, dem nagelneuen Ads Creative Studio, einem Update zum Microsoft Audience Network und dem neuen Google Partners Badge. <\/p>\n<\/div><a class=\"link-default\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-juni-2021\/\">jetzt lesen<\/a><\/div><div class=\"item\"><a class=\"post-thumbnail\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-oktober-2020\/\"><img decoding=\"async\" width=\"370\" height=\"280\" src=\"https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/01\/SEA_Auslese-370x280.png\" class=\"full-width wp-post-image\" alt=\"SEA News\" \/><\/a><h3 class=\"post-title is-style-h4\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-oktober-2020\/\">SEA Auslese Oktober 2020<\/a><\/h3><div class=\"post-meta has-black-color\"><span class=\"meta-date\">03.11.2020<\/span><span class=\"meta-reading\">10 min<\/span><span class=\"meta-category\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/\" rel=\"category tag\">SEA<\/a><\/span><\/div><div class=\"post-excerpt\"><p>Q4 ist in vollem Gange und Google, Microsoft und Amazon sparen nicht mit Updates, Betas und Best Practices f\u00fcr die wohl spannendste, weil zum ersten Mal voraussichtlich haupts\u00e4chlich digital stattfindende, Weihnachts-Shopping-Saison 2020. Von Amazon Attribution, Performance Max Campaigns bis hin zu Updates der automatischen Gebotsstrategien und der Reporting-M\u00f6glichkeiten lest ihr in der aktuellen SEA Auslese!<\/p>\n<\/div><a class=\"link-default\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-oktober-2020\/\">jetzt lesen<\/a><\/div><div class=\"item\"><a class=\"post-thumbnail\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-april-2020\/\"><img decoding=\"async\" width=\"370\" height=\"280\" src=\"https:\/\/www.projecter.de\/wp-content\/uploads\/2020\/01\/SEA_Auslese-370x280.png\" class=\"full-width wp-post-image\" alt=\"SEA News\" \/><\/a><h3 class=\"post-title is-style-h4\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-april-2020\/\">SEA Auslese April 2020<\/a><\/h3><div class=\"post-meta has-black-color\"><span class=\"meta-date\">04.05.2020<\/span><span class=\"meta-reading\"><\/span><span class=\"meta-category\"><a href=\"https:\/\/www.projecter.de\/blog\/sea\/\" rel=\"category tag\">SEA<\/a><\/span><\/div><div class=\"post-excerpt\"><p>Auch im April gab es aufgrund der COVID-19 Verbreitung weitere Umstrukturierungen im SEA. Dazu geh\u00f6ren unter anderem die aktualisierten Bedingungen zum freiem Werbebudget und die kostenlosen Shopping Listings. Diese und weitere Neuheiten haben wir f\u00fcr euch in der aktuellen SEA Auslese zusammengestellt.<\/p>\n<\/div><a class=\"link-default\" href=\"https:\/\/www.projecter.de\/blog\/sea\/sea-auslese-april-2020\/\">jetzt lesen<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Anja ist seit M\u00e4rz 2016 Teil des Projecter Teams und verantwortet alsTeam Lead gemeinsam mit Rebecca den SEA-Kanal. Ihre thematischenSchwerpunkte liegen im Bereich Shopping Kampagnen, Lead Generationund Amazon Advertising. Au\u00dferdem [&hellip;]<\/p>\n","protected":false},"featured_media":69973,"template":"","projecter_member_category":[],"class_list":["post-74638","projecter_member","type-projecter_member","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anja Halbauer - Projecter<\/title>\n<meta name=\"description\" content=\"\u00dcber 80 Online Marketing Experten arbeiten bei Projecter. 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