Die ultimative Snapchat Linksammlung

Snapchat ist derzeit in aller Munde. Keine Woche vergeht ohne einen Test, How-To Artikeln oder den besten Marketing-Cases aus Übersee. Selbst mit Hilfe eines aktiven Netzwerks, Alerts und Communities zum Thema ist es schwer, den Überblick zu bewahren. Wer den Einstieg der ersten Stunde verpasst hat und jetzt rasch aufholen möchte, der findet hier eine nützliche Linksammlung. Die Liste wird regelmäßig von uns aktualisiert. Damit euch die Orientierung noch leichter fällt, haben wir die Themen kategorisiert.
In unserem Team ist Snapchat jedenfalls längst etablierter Bestandteil der Kommunikation. Wir freuen uns über eure Meinung zum Thema Snapchat!

Allgemeine Zahlen, Daten & Fakten:

https://photoworld.com/how-big-is-snapchat/
http://bjoerntantau.com/snapchat-ist-beliebter-als-google-plus-08062015.html
http://uk.businessinsider.com/teens-are-using-snapchat-like-crazy–but-they-dont-like-tinder-2015-6?IR=T
https://medium.com/bewegtbild-in-social-media/was-snapchat-aktuell-zum-interessantesten-kanal-%C3%BCberhaupt-macht-89f44c6733f9#.jdqjk1ock
http://recode.net/2015/08/19/no-surprise-snapchat-makes-money-disappear-too/
http://www.technewstoday.com/25875-is-snapchat-more-popular-than-whatsapp/
http://philippsteuer.de/warum-snapchat-so-erfolgreich-ist/
http://variety.com/2015/digital/news/snapchat-video-youtube-facebook-long-tail-1201586133/
http://www.adweek.com/socialtimes/what-snapchat-loss-reports-dont-tell-you/626452
https://medium.com/deutsch/warum-das-neue-snapchat-update-viel-bedeutender-ist-als-du-denkst-26728d3c4d64#.aki2l96t5
http://www.cio.com/article/2989105/video/snapchat-on-pace-to-overtake-facebook-for-video-supremacy.html
http://www.futurebiz.de/artikel/snapchat-4-mrd-video-views-bei-100-mio-aktiven-nutzern/
http://bjoerntantau.com/diese-eindrucksvollen-statistiken-zeigen-den-rasant-wachsenden-erfolg-von-snapchat-12102015.html
http://neurogadget.com/2015/10/14/snapchat-set-to-surpass-facebooks-video-supremacy/17541
http://marketingland.com/snapchat-bounced-from-comscore-top-15-apps-chart-by-google-drive-145546
http://www.techinsider.io/snapchat-makes-you-happier-than-facebook-2015-10
http://www.emarketer.com/Article/Snapchat-Second-Most-Popular-Social-Site-Norway/1013173?ecid=NL1002
http://blog.wiwo.de/look-at-it/2015/11/04/social-media-bei-teens-instagram-an-der-spitze-snapchat-nur-noch-wenig-hinter-twitter/
http://www.wpr.org/vast-majority-college-students-are-using-snapchat
http://thenextweb.com/socialmedia/2015/11/09/snapchat-tripled-its-daily-video-views-to-6-billion-in-6-months/
http://moneymorning.com/2015/11/12/how-does-snapchat-make-money-2/
http://www.sozialemedien.ch/blog/ich-snapchatte-du-snapchattest-wir-alle-snapchatten
http://seekingalpha.com/article/3716526-twitter-moments-are-feeling-the-heat-from-snapchat-live-stories
http://www.valuewalk.com/2015/12/twitter-vine-losing-facebook-snapchat/
http://bjoerntantau.com/snapchat-statistik-demografie-zahlen-fakten-15122015.html
http://venturebeat.com/2015/12/23/study-facebook-messenger-and-snapchat-declined-in-popularity-this-year-among-college-kids/
http://www.dailydot.com/technology/snapchat-lens-store-shut-down/
http://theamericangenius.com/social-media/whatsapp-vs-snapchat-a-behavior-pattern-is-forming/
http://fortune.com/2016/01/12/snapchat-facebook-video-views/
http://wishtv.com/2016/01/14/snapchat-use-growing-in-popularity-with-adults/
http://www.futurebiz.de/artikel/vergleich-facebook-snapchat-videoaufrufe/
http://www.adweek.com/socialtimes/is-snapchat-on-the-verge-of-going-mainstream/633045
http://expandedramblings.com/index.php/snapchat-statistics
http://onlinemarketing.de/news/snapchat-storytelling-einwegcontent

Wichtige Funktionen & Änderungen:
http://blog.snapchat.com/post/122949596035/tap-to-view
https://www.onlinehaendler-news.de/handel/internationales/16965-snapchat-integriert-ecommerce-funktion.html
http://www.marketingdive.com/news/shopstyle-is-leveraging-snapchat-for-e-commerce/401220/
http://www.spiegel.de/netzwelt/apps/snapcash-geld-ueberweisen-per-snapchat-a-1003522.html
http://money.cnn.com/2015/06/17/technology/mcsnaps/
http://www.thestreet.com/story/13201192/1/snapchat-geofilters-playing-hooky-in-new-york-city.html
http://time.com/3956299/snapchat-layout/
http://www.internetworld.de/onlinemarketing/social-media/discover-im-mittelpunkt-snapchat-umgestaltet-968089.html
http://uk.businessinsider.com/people-want-to-get-rid-of-snapchat-discover-2015-7?r=US
http://www.newsslash.com/n/5752-snapchat-rueckt-discover-weiter-in-den-mittelpunkt
http://www.gottabemobile.com/2015/07/15/snapchat-update-problems-3-things-to-know/
http://www.latimes.com/business/la-fi-snapchat-vertical-video-20150715-story.html#page=1
http://www.cultofmac.com/329660/snapchat-is-starting-to-lock-out-jailbreakers-from-their-accounts/
http://adage.com/article/digital/snapchat-drops-yahoo-warner-music-discover/299682/
http://www.ibtimes.com/snapchat-blocks-accounts-who-fake-location-filters-jailbreak-phantom-2019698
http://recode.net/2015/07/23/snapchat-adding-new-publishers-to-its-service-including-buzzfeed/
http://mashable.com/2015/07/28/snapchat-hearst-ecommerce-report/#Msxh14ZNqZqY
http://www.marketingdive.com/news/report-snapchat-looking-to-sign-up-celebrities/401979/
http://www.cio.com/article/2971255/social-networking/how-snapchats-new-travel-mode-reduces-data-drain.html
http://techcrunch.com/2015/08/10/snapchat-travel-mode/
http://recode.net/2015/08/26/snapchat-is-adding-three-new-publishers-but-wont-cut-old-ones/
http://techcrunch.com/2015/09/02/snapchat-hires-a-new-growth-lead/
http://www.theverge.com/2015/9/15/9330955/snapchat-replay-snaps-paid-in-app
http://www.heise.de/newsticker/meldung/Snapchat-zeigt-Fotos-doch-nochmal-und-will-dafuer-Geld-haben-2817978.html
http://deadline.com/2015/10/snapchat-snap-channel-shut-down-layoffs-original-content-strategy-1201577855/
http://thenextweb.com/apps/2015/10/14/snapchat-has-breaking-news-filters-in-its-stories/
http://www.huffingtonpost.com/entry/save-snapchat-video_us_561e5771e4b028dd7ea5d393
http://techcrunch.com/2015/10/28/snapchat-slow-motion/#.px78pzx:yA1n
http://www.stern.de/digital/online/snapchat-will-kuenftig-fotos-speichern-und-verkaufen-6529878.html
http://adage.com/article/digital/snapchat-adds-native-ad-arsenal-sponsored-lens/301148/
http://www.rp-online.de/digitales/internet/snapchat-private-bilder-und-chats-bleiben-weiterhin-privat-aid-1.5528742
http://www.theverge.com/2015/11/13/9700312/snapchat-lens-store
http://t3n.de/news/snapchat-selfie-lens-store-656785/
http://www.elle.com/culture/tech/a31908/snapchat-introduces-verified-accounts-using-emojis/
http://www.techinsider.io/why-emojis-are-next-to-names-on-snapchat-2015-11
http://marketingland.com/how-snapchats-sponsored-lens-for-the-peanuts-movie-was-born-152340
http://www.ubergizmo.com/2015/11/snapchat-adds-story-replies-to-make-chatting-easier/
http://snip.ly/8YcJ
http://thenextweb.com/apps/2015/11/23/snapchats-story-explorer-shows-you-moments-from-multiple-perspectives/
http://www.askmen.com/news/entertainment/the-real-meaning-of-snapchat-emojis.html
http://recode.net/2015/11/23/snapchat-gets-deeper-into-live-events-wants-more-user-generated-content/
http://www.techtimes.com/articles/109486/20151123/snapchat-doing-ads-wrong-as-prices-drop-from-700-000-to-100-000-report.htm
http://www.ibtimes.com/snapchat-releases-75-new-filters-airports-train-stations-thanksgiving-travel-2194434
http://n4bb.com/new-snapchat-update-features-snapfilters-force-touch-ios-android-emoji/
http://digiday.com/platforms/snapchat-publishers-promote-discover-links-facebook-twitter/
http://www.socialmediaexaminer.com/snapchat-rolls-out-story-explorer-social-media-news/
http://fortune.com/2015/12/04/snapchat-news/
https://gigaom.com/2015/12/08/snapchat-entering-the-breaking-news-business-could-be-a-good-thing/
http://www.cnbc.com/2015/12/11/snapchat-draws-users-and-advertisers.html
http://www.latimes.com/business/technology/la-fi-tn-sofia-vergara-snapchat-20151214-story.html
http://www.internetworld.de/social-media/snapchat/snapchat-arbeitet-an-offener-api-werbepartner-1068545.html
http://9to5google.com/2016/01/22/snapchat-new-features-code/

Guides:

http://www.noz.de/deutschland-welt/gut-zu-wissen/artikel/584871/fragen-und-antworten-zur-foto-app-snapchat
https://www.youtube.com/watch?v=ykGXIQAHLnA
http://www.vomschreibenleben.de/was-ist-snapchat/
http://techcrunch.com/2015/07/11/a-new-users-guide-to-understanding-snapchat/
http://www.forbes.com/forbes/welcome/
http://www.lifehacker.co.uk/2015/08/22/a-guide-to-snapchat-for-the-over-16s
http://www.forbes.com/sites/smallbusinessworkshop/2015/08/25/how-to-use-snapchat-a-small-business-guide/2/#48bc9e82728e
http://bjoerntantau.com/snapchat-checkliste-21102015.html
https://www.youtube.com/watch?v=Is5MVYepFBE
https://www.youtube.com/watch?v=eMqi4NbBWiY&index=2&list=PLe8qgChqyzAFyU3rbm6G_N-2_T1K0bDvJ
http://www.makeuseof.com/tag/12-surprising-things-snapchat-users-know/
http://mashable.com/2015/12/19/what-is-snapchat-even/?utm_cid=mash-com-fb-main-link#qQzvIT0OjEqZ
http://www.businessinsider.de/how-to-use-snapchat-2015-12?op=1
http://www.kreativekommunikationskonzepte.de/howto-location-marketing-mit-snapchat-filter-grafik-overlays-zu-einem-ort/
http://www.wsj.com/articles/snapchat-101-learn-to-love-the-worlds-most-confusing-social-network-1452628322
http://www.socialtalent.co/blog/recruiting-with-snapchat
https://www.youtube.com/watch?v=eMqi4NbBWiY
https://www.medienspinnerei.de/blog/snapchat-was-ist-das-wie-geht-das-wozu-brauche-ich-das/

Tipps & Tricks:

https://www.youtube.com/watch?v=3x2SgJMDFtU
http://www.starflash.de/artikel/snapchat-die-besten-tricks-896934.html
https://www.turn-on.de/ratgeber/einen-screenshot-von-snapchat-machen-so-klappts-31735
http://www.onlinevideo.net/2015/06/a-video-marketers-guide-to-snapchat-tell-a-story-in-snaps/
http://uk.businessinsider.com/snapchat-expert-tips-and-tricks-2015-7?op=1%3Fr%3DUS&IR=T
http://www.theverge.com/2015/6/22/8824077/snapchat-tricks-2015-how-to-text-filters-emojis
https://www.snapchat.com/geofilters
http://www.mytechbits.com/7-snapchat-tricks-and-tips-everyone-should-know-about/9812447/
https://www.turn-on.de/ratgeber/10-tipps-fuer-den-foto-messenger-snapchat-35592
http://www.huffingtonpost.com/entry/snapchat-trick_us_55b7cd5ce4b0074ba5a675cd
http://www.cio.com/article/2953476/mobile-apps/two-snapchat-features-you-probably-dont-know-about.html
http://www.techinsider.io/how-to-create-and-submit-your-own-snapchat-geofilter-2015-9
http://www.techinsider.io/the-best-snapchat-hacks-2015-9
http://www.bustle.com/articles/115248-how-to-fill-your-snapchat-trophy-case-because-weve-all-been-wondering-what-goes-in-those
http://mashable.com/2015/10/15/snapchat-hidden-features/
http://snapgeist.com/
http://www.huffingtonpost.com/entry/snapchat-trophies_us_561ea840e4b050c6c4a3f5cb
http://ccm.net/faq/44261-what-are-snapchat-stories
http://uk.businessinsider.com/snapchat-tips-and-tricks-2015-11?r=US&IR=T
https://www.androidpit.com/snapchat-tips-and-tricks
http://www.tlz.de/web/zgt/leben/detail/-/specific/Datenschutz-Tipps-fuer-Instagram-Snapchat-WhatsApp-und-Co-154556469
https://www.brandwatch.com/de/2016/01/mit-snapchat-mehr-pepp-in-bilder-und-graphen-bringen/
http://www.patrickkriebel.de/wie-du-auf-snapchat-mehrere-snaps-gleichzeitig-versendest/

Snapchat for Business:

http://www.business2community.com/small-business/leveraging-the-power-of-snapchat-for-small-business-marketing-01251885#CGCVSuqgs7jqJJiF.97
http://www.tnooz.com/article/snapchat-travel-marketing/
http://www.marketingmagazine.co.uk/article/1352649/why-brands-buddy-snapchat
http://www.business2community.com/social-media/five-big-reasons-to-use-snapchat-in-business-01244874#cM5bzb5T8oH6viol.97
http://uk.businessinsider.com/snapchat-live-stories-10-second-ad-can-generate-400000-2015-6?IR=T
http://www.skyword.com/contentstandard/news/snapchat-marketing-analytics-are-still-tricky-to-capture/
http://www.business2community.com/marketing/5-ways-to-integrate-snapchat-into-your-marketing-strategy-01270023#42OWQxqQFhd6JHxT.97
http://cuchikind.blogspot.de/2015/06/snapchat-fur-blogger.html
http://www.ignitesocialmedia.com/snapchat-marketing/5-tactics-on-snapchat-that-brands-should-be-exploring/
http://www.business2community.com/brandviews/relevance/can-snapchat-work-for-b2b-01271470
http://marketingland.com/branded-geofilters-future-advertising-snapchat-134606
http://www.adweek.com/socialtimes/cross-promotion-is-key-on-snapchat/623608
http://www.mytechbits.com/how-your-business-can-use-snapchat-for-marketing/9812450/
http://uk.businessinsider.com/what-snapchat-is-like-as-an-ad-sales-organization-2015-7?r=US&IR=T
http://digiday.com/publishers/snapchat-ninjas-in-the-newsroom/
http://blogs.wsj.com/cmo/2015/09/11/retailers-are-getting-snapchat-users-to-put-their-brand-images-in-videos/
http://digiday.com/publishers/publishers-tap-twitter-snapchat-growth/
http://neurogadget.com/2015/10/12/snapchat-to-start-selling-ads-via-the-lenses-feature/17403
http://skift.com/2015/10/13/w-hotels-tries-to-speak-millennial-with-snapchat-filters
http://www.business2community.com/brandviews/relevance/using-snapchat-and-instagram-to-connect-with-your-audience-01351605#YehmVKV4GsdlRF6e.97
http://www.fastcompany.com/3052345/snapchat-pitches-sponsored-lenses-to-advertisers-at-staggering-rates
http://thenextweb.com/apps/2015/10/26/007/
http://www.business2community.com/social-media/snapchat-for-marketing-01360434#kDpXoD9kVGF98qSY.97
http://www.sporttechie.com/2015/11/04/snapchat-stats-amplified-fan-engagement-world-series/
http://www.techinsider.io/what-snapchats-color-icons-mean-2015-11
http://theamericangenius.com/business-marketing/snapchat-has-become-a-marketers-dream-stats/
http://www.jeffbullas.com/2015/07/09/integrating-snapchat-marketing-strategy/
https://www.brandwatch.com/de/2015/11/5-gruende-wieso-sich-snapchat-fuer-das-marketing-lohnt/
http://www.cmo.com.au/article/590026/timeout-partners-snapchat-latest-mondelez-media-innovators-campaign/
https://www.youtube.com/watch?v=lREx_g8klTA
http://t3n.de/news/authentisch-ziemlich-verrueckt-669102/
http://neurogadget.com/2016/01/10/whatsapp-vs-snapchat-can-marketers-use-whatsapp-like-snapchat/22039
http://www.huffingtonpost.com/gary-vaynerchuk/why-snapchat-matters-for_b_8938354.html
http://rechtsanwalt-schwenke.de/snapchat-marketing-recht-12-punkte-die-sie-wissen-muessen/

Kampagnen:

http://www.theverge.com/2015/7/15/8962741/sponsored-snapchats-shonduras-influencer-disclosure-rules
http://9to5mac.com/2015/07/29/apple-music-snapchat-beats-1/
http://uk.businessinsider.com/lacmas-hilarious-art-history-snapchats-2015-7?r=US&IR=T
http://digiday.com/brands/inside-taco-bells-snapchat-strategy/
http://cbs2iowa.com/news/local/snapchat-in-political-advertising
http://www.horizont.net/marketing/nachrichten/Social-Media-Warum-Sixt-auf-Snapchat-setzt-136002
http://digiday.com/publishers/publishers-use-snapchat-outside-discover-feature/
http://www.frische-fische.com/snapchat-livebericht-experiment/
http://www.wsj.com/articles/how-snapchat-stars-helped-sell-a-new-star-wars-toy-1444384800
http://www.forbes.com/sites/darrenheitner/2015/11/18/cool-story-real-madrid-partners-with-snapchat/#38d27e262549
http://www.cntraveler.com/stories/2015-11-06/get-an-inside-look-at-airlines-on-snapchat
http://thenextweb.com/apps/2015/11/18/meet-sweet-hearsts-new-straight-to-snapchat-publication/
http://mobilbranche.de/2015/11/werbung-snapchat-beispiele
https://medium.com/snapgeist-blog/sprite-druckt-snapchat-codes-auf-dosen-damit-du-neue-freunde-finden-kannst-7830dbd095a9#.uouh8oh8e
http://www.forbes.com/sites/darrenheitner/2015/11/18/cool-story-real-madrid-partners-with-snapchat/#38d27e262549
http://fudder.de/artikel/2015/11/23/junge-app-alte-partei-die-csu-nutzt-snapchat-und-stolpert-voraus/
http://www.the-voice-of-germany.de/thore-zeigt-das-halbfinale-mit-snapchat
http://www.wuv.de/digital/karstadt_sports_schickt_top_model_hinter_die_kasse_und_ist_per_snapchat_live_dabei
http://recode.net/2015/12/15/the-nra-has-a-snapchat-filter-for-tonights-presidential-debate-in-nevada/
http://www.huffingtonpost.com/entry/star-wars-trailer-snapchart-art_us_567691a5e4b014efe0d5d0fc
http://www.wsj.com/articles/nfl-signs-on-as-first-snapchat-explorer-sports-partner-1450386668
http://www.nytimes.com/2015/12/22/arts/music/for-dj-khaled-snapchat-is-a-major-key-to-success.html
http://www.horizont.net/marketing/nachrichten/Social-Media-Wie-Neckermann-mit-Snapchat-die-Marke-verjuengen-will-137311
https://www.whitehouse.gov/blog/2016/01/11/whitehouse-joins-snapchat
https://www.youtube.com/watch?v=rVhFCZu4zGg
http://www.turi2.de/aktuell/bild-de-macht-native-advertising-auf-snapchat/

Wem man folgen sollte:

http://snapchatters.co/
http://www.microfinancemonitor.com/top-snapchat-celebrities-to-follow-a-glance/35380
http://blogs.wsj.com/washwire/2015/06/30/how-to-follow-2016-presidential-contenders-on-snapchat/
http://www.ibtimes.com/snapchat-celebrities-story-star-app-helps-you-find-share-artists-snaps-usernames-2007708
http://www.redeyechicago.com/viral/redeye-5-brands-follow-snapchat-20150714-htmlstory.html
http://www.huffingtonpost.com/entry/the-best-celebrities-to-follow-on-snapchat_us_55ae571fe4b08f57d5d278a4
http://www.starflash.de/artikel/snapchat-accounts-stars-916194.html
https://medium.com/@julianbossert/marken-auf-snapchat-ein-%C3%BCberblick-cb30c3c6564#.dy6umr3bg
https://www.yahoo.com/travel/11-snapchat-accounts-travelers-need-to-follow-045808106.html
http://digiday.com/agencies/5-ad-agencies-follow-snapchat/
http://www.techinsider.io/21-best-snapchat-artists-to-follow-2015-9
http://www.virtualnights.com/magazin/das-sind-die-9-erfolgreichsten-deutschen-snapchat-accounts.35116

Just for fun:

http://www.ibtimes.com/comedians-explain-snapchats-popularity-just-two-words-video-1997601
http://www.cosmopolitan.com/lifestyle/news/a43195/this-womans-disney-inspired-snapchat-drawings-are-masterpieces/
http://digiday.com/platforms/watch-eli-roth-kill-off-social-media-stars-snapchat/
http://www.amazon.com/Snapchat-Official-Beach-Towel/dp/B011WR2RRI/
http://www.papermag.com/updated-inside-the-deeply-bizarre-snapchat-movie-that-has-even-marilyn-1427608906.html
http://www.techinsider.io/cyreneq-snapchat-photo-portfolio-2016-1

Sonstiges:

http://uk.businessinsider.com/best-quotes-by-evan-spiegel-snapchat-ceo-2015-7?op=1%3Fr%3DUS&IR=T
http://www.entrepreneur.com/slideshow/248136
http://www.inquisitr.com/2245736/snapchat-co-founder-is-being-stalked-on-snapchat/
http://www.hitc.com/en-gb/2015/07/12/whatsapp-snapchat-and-imessage-will-be-banned-under-snoopers-cha/
http://www.techtimes.com/articles/68627/20150714/youtube-ceo-not-worried-about-growing-online-video-competition-read-facebook-snapchat-et-al.htm
http://www.dailystar.co.uk/tech/news/453753/Snapchat-killing-your-phone-warning-over-crippling-battery-drain
http://www.newsslash.com/n/5875-snapchat-setzt-auf-us-wahlkampf
http://hyperallergic.com/235747/cutting-edge-or-gimmicky-the-worlds-first-snapchat-exhibition/
http://www.forbes.com/sites/kathleenchaykowski/2015/09/21/snapchats-chief-talent-officer-departs-is-said-to-be-fired/#6302ab01488d
http://www.wuv.de/medien/taff_fuehrt_bloggerin_als_snapchat_suechtige_vor
http://www.businessinsider.de/snapchat-interview-questions-2015-12
https://medium.com/deutsch/3-gr%C3%BCnde-warum-ich-mein-neues-snapchat-buch-kostenlos-anbieten-werde-97872b631795#.2r84yoilc
http://www.wired.com/2016/01/snapchats-missing-out-on-millions-because-stuff-is-too-hard-to-find/
http://www.designntrend.com/articles/68259/20160113/dj-khaled-credit-card-stolen-snapchat-loses-80-000-30.htm
http://schneeengel.de/blog/

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